Sunday, August 29, 2010

Heroic Icons - War Bonds

This poster is very like "War Bonds" with a sweeter side. The tagline "to have and to hold" is in both posters and so is "War Bonds". How ever, this poster portrays a home enviroment and speaks to a different target audience. The style is quite different, but they both geth the same point across. 



This poster reminded me of the "War Bonds" poster because it is in almost the same category: war. This image similarily pushes buying bonds. Its purpose is to scare the target audience, mothers at the time, to purchase these bonds.



This poster reminded me of the one above because it is also using scare tactics and intimidation. The fonts are similar with their bold, crisp letters. Deep and primary colors in both show the sense of urgency.

No comments:

Post a Comment